our work
Real Businesses, Real Strategies, and Results That Actually Mean Something
Every Project Tells a Story
We Let the Work Speak for Itself
We do not believe in vanity metrics or results that look good in a report but do not move your business forward. Every case study on this page represents a real business challenge, a strategy built around that specific challenge, and results that the client could actually feel.
We have organized our work by service so you can find what is most relevant to where you are right now. If you see something that sounds like your situation, that is a good sign we might be the right fit.
fractional cmo
Running your marketing without a dedicated strategic lead means decisions get made reactively and nothing compounds. These engagements show what changes when one person owns the whole picture, from research and strategy through to execution.
supply chain consulting firm
Supply Chain & Operations · B2B · Fractional CMO · Langley, BC
Scope of Work
The goal of this fractional CMO engagement was to build the entire marketing function from the ground up, starting with research and strategy before touching any execution, so that every deliverable that followed was built on a clear understanding of the audience, the competitive landscape, and what the business needed to communicate to win clients at the right level.
The engagement began with an in-depth research phase covering the target audience, competitive positioning, and market landscape before any creative or executional work began. This phase determined the brand positioning, the messaging hierarchy, and the content strategy that informed every deliverable that followed, ensuring nothing was built on assumptions.
A clear brand strategy was developed based on the research findings, covering positioning, value proposition, messaging, and visual identity. The brand was built to communicate expertise and reliability to a professional B2B audience that evaluates consulting firms on credibility before anything else.
The website was developed as the primary marketing asset, built to reflect the brand strategy accurately and to convert professional visitors into enquiries. Copy, structure, and design were developed together from the same brief so the site launched as a cohesive, credible representation of the business rather than a collection of disconnected pages.
Social media content was managed on an ongoing basis with a strategy built around reaching the mid-market operations and supply chain professionals most likely to engage the firm's services. Content was written and designed in-house to reflect the expertise and positioning established during the brand strategy phase.
Blog posts were produced and published to build authority in the supply chain and operations space over time. Topics were chosen to address the questions and challenges the target audience was actively thinking about, positioning the firm as a knowledgeable resource rather than just another consulting vendor.
Monthly email newsletters were developed and managed to nurture relationships with existing contacts and keep the firm visible to prospects who were not yet ready to engage. The newsletters drew from the blog content and social media activity to create a cohesive content ecosystem where every channel reinforced the others.
Check-in calls were held throughout the engagement to review progress, align on priorities for the month ahead, and address any shifts in business direction or market context that needed to be reflected in the marketing strategy. Performance reports were delivered alongside each check-in covering website traffic, social media engagement, email open and click rates, and blog performance, with clear observations and actionable recommendations for the following month.
ai-powered logistics technology company
Supply Chain Technology · B2B · Fractional CMO · Langley, BC
Scope of Work
The goal of this fractional CMO engagement was to build a brand and marketing presence that communicated clearly to a non-technical buying audience while maintaining the authority expected in the enterprise technology space.
The engagement began with an in-depth research phase covering the target audience, competitor positioning, and the language logistics decision-makers use when evaluating supply chain visibility solutions. This phase was particularly important given the technical complexity of the product, as understanding how buyers described their problems was essential to building messaging that connected with them.
A brand strategy was developed based on the research findings, covering positioning, messaging, and a visual identity designed to communicate credibility and innovation in the enterprise technology space. The brand was built to appeal to a professional buying audience that evaluates technology vendors on trust and proven capability before anything else.
Rather than building the website from scratch, the engagement included strategic consultation on UX/UI and content direction to ensure the existing site structure, user flow, and copy were aligned with the brand strategy and optimised for the target audience. Recommendations covered page hierarchy, messaging clarity, calls to action, and how to present a technically complex product in a way that a non-technical buyer could quickly understand and trust.
Social media content was managed on an ongoing basis with a strategy focused on building visibility and credibility with supply chain and logistics professionals. Content was written and designed in-house to reflect the brand positioning established during the strategy phase, balancing thought leadership with clear communication of the product's value.
Blog posts were produced to build authority in the supply chain and logistics technology space over time. Topics were chosen to address the operational challenges and industry trends that the target audience was actively engaged with, positioning the company as a thought leader rather than just another software vendor competing on features and price.
Check-in calls were held to review performance across all active channels, discuss any changes in the competitive landscape or product positioning, and align on priorities for the month ahead. Performance reports were delivered alongside each check-in covering website traffic, social media engagement, email open and click rates, and blog performance, with clear observations and specific recommendations for the following month.
SEO and AI Search Optimization
Search visibility is not just about rankings. It is about making sure the right people find you at the right moment. These projects show what happens when SEO is built on a real strategy rather than a checklist, and when content is created consistently over time.
bookkeeping & administrative services
Professional Services · B2B · SEO Management · Grand Forks, BC
Scope of Work
The goal of this engagement was to make sure the business showed up in front of those searches and that the website did the job of converting that traffic into enquiries. The scope covered technical SEO fixes, full on-page optimisation, local SEO and Google Business Profile management, a blog content program, and transparent monthly reporting throughout the engagement.
Broken links, page speed issues caused by unoptimised images, and mobile usability errors were identified and resolved to ensure the site met the technical standards that support strong search performance. These are the kinds of issues that rarely get noticed by visitors but consistently limit a site's ability to rank.
Meta titles, meta descriptions, headers, and on-page keywords were optimised across every page to align with the search terms Fraser Valley small business owners use when looking for bookkeeping support. Alt text was added to images throughout the site and existing blog content was reorganised and improved to reduce duplication and improve readability.
Local SEO for a service-based business like SBSC depends heavily on a well-maintained profile, and this work ensured the business was showing up in local search results and on Google Maps when nearby clients were looking.
Four Blog posts were published per month covering topics relevant to small business owners, including bookkeeping best practices, financial management, and tax updates. Each post were written to build authority in the local market and give the site a consistent source of fresh, indexed content that strengthened search rankings over time.
Progress reports were delivered monthly over the four-month reporting period, covering ranking improvements, traffic changes, and actionable recommendations for the following month. Transparent reporting ensured every decision was connected to real data rather than assumptions.
property maintenance & cleaning services
Property Services · B2B & B2C · SEO Management · Maple Ridge, BC
Scope of Work
The goal of this engagement was to build a search presence that worked across every area served, not just the home city. The scope covered technical fixes, full on-page optimisation, dedicated local landing pages for each service area, Google Business Profile strengthening, and a blog content programme that kept the site active and authoritative month over month. The approach was built for compounding results, not a one-time ranking boost.
Broken links, missing descriptive alt text on images, and crawlability errors that were quietly limiting search performance were identified and resolved. These fixes ensured search engines could accurately index every page and that the site met the technical standards that support strong rankings over time.
Unique, keyword-rich meta descriptions were written for every page and local and service-specific keywords were integrated naturally throughout all headings, titles, and body content. Dedicated landing pages were created for each service area including Surrey, Burnaby, and Coquitlam to capture hyperlocal search traffic, and blog posts were restructured with clear headers to improve readability and reduce duplicate content.
Service area coverage on the Google Business Profile was expanded to include nearby cities, a regular cadence of geo-tagged photo posts was established to keep the profile active and relevant, and a process was put in place to encourage clients to leave reviews mentioning specific service locations. Local SEO is one of the highest-leverage opportunities for a service-based business operating across multiple cities, and this work ensured consistent visibility in every area where ideal clients were searching.
Two keyword-targeted blog posts were published per month for six months, with every topic chosen based on what residential homeowners and commercial property managers in the Metro Vancouver area were actively searching for. Each post was structured for search with clear headers and optimised for the terms most likely to drive qualified traffic to the site.
Progress reports were delivered monthly throughout the engagement, covering keyword ranking movements, traffic changes, Google Business Profile performance, and actionable recommendations for the month ahead. Transparent reporting ensured every decision was grounded in real data and that the strategy could be adjusted quickly when something was not performing as expected.
urban design, architecture & land development firm
Architecture & Land Development · B2B · SEO Management · Calgary, AB
Scope of Work
The goal of this engagement was to ensure the firm showed up in the right searches, communicated expertise clearly through its content, and built the kind of domain authority that signals credibility to both search engines and prospective clients. The scope covered keyword and content optimisation, new content creation, on-page SEO updates, link building, ongoing strategy refinement, and transparent monthly reporting throughout the engagement.
Existing pages were reviewed for search performance and content was updated to target high-value keywords relevant to the architecture and land development space. New keyword opportunities were identified through search trend analysis and competitor research, with a particular focus on the terms developers, municipalities, and planning departments use when evaluating firms for complex projects.
Meta titles and descriptions were optimised across every page to improve click-through rates from search results, header tags were reviewed and restructured to ensure proper hierarchy throughout the site, images were optimised with descriptive alt text and appropriate sizing, and internal linking was updated to strengthen site structure and distribute authority across key pages.
Two keyword-targeted blog posts were produced and optimised per month, with topics chosen to attract the right professional audience and support the broader keyword strategy. Each post was written to demonstrate thought leadership in urban design and land development, giving the firm a growing body of published work that supported both search rankings and credibility with prospective clients.
Progress reports were delivered monthly covering keyword ranking movements, organic traffic trends, and recommendations for the month ahead. Every decision throughout the engagement was grounded in data and every adjustment was explained clearly so the client understood not just what was changing but why.
social media management
Posting consistently without a strategy behind it rarely produces meaningful results. These engagements show what social media looks like when the content is built around a real audience, a clear voice, and a goal that connects back to the business.
luxury lingerie & swimwear boutique
Retail · B2C · Social Media Management · Port Moody, BC
Scope of Work
The scope of this engagement covered content strategy, copywriting, graphic design, short-form video direction for TikTok, scheduling, community management, and Google Business Profile maintenance across four platforms, producing 15 posts per month in total.
A distinct content approach was developed for each platform based on its audience behaviour and format requirements, since what works on TikTok is fundamentally different from what works on Facebook or Instagram. Monthly content planning ensured every post connected back to a business goal, whether that was driving foot traffic, building brand awareness in the Port Moody community, or showcasing new arrivals and in-store events.
All captions, post copy, and branded graphics were produced in-house to ensure the content felt consistent, professional, and aligned with the tone of the brand. The writing was kept personal, knowledgeable, and confidence-building to reflect the kind of experience customers could expect in the store.
Comments and messages across all four platforms were monitored and responded to consistently, ensuring the audience felt engaged and that no enquiry or customer interaction went unanswered. An active, responsive presence builds trust, particularly for a boutique where the buying experience is personal.
Regular posts and photo updates were published to the Google Business Profile to keep the listing active and relevant in local search results and on Google Maps. For a location-based boutique, showing up in local search is as valuable as showing up in a social feed, and an active profile signals to Google that the business is current and worth surfacing.
Performance reports were delivered monthly covering reach, engagement, follower growth, and platform-specific insights across all four channels. Reporting was used to identify which content formats and topics were resonating most with the audience and to refine the content strategy month over month based on real data rather than assumptions.
custom branded apparel & promotional products
Custom Apparel & Promotional Products · B2B · Social Media Management · Maple Ridge, BC
Scope of Work
The goal of this engagement was to build a consistent, credible presence on LinkedIn that kept the business visible to the right audience and positioned it as the obvious choice in Metro Vancouver when businesses needed branded merchandise. The scope covered content strategy, copywriting, graphic design, and scheduling for three posts per month over six months.
A content strategy was built specifically around reaching marketing managers, HR professionals, and operations leads at Metro Vancouver companies who purchase branded merchandise for their teams and events. Every post was planned around a specific professional use case or business context rather than a generic product promotion, making the content relevant and useful to the audience rather than interruptive.
All post copy and branded graphics were produced in-house, written in a professional tone suited to a LinkedIn audience and designed to reflect the quality and reliability of the business. Each post was crafted to speak directly to the decision-making context of the target audience rather than broadcasting features or pricing.
Comments, reactions, and messages on LinkedIn were monitored and responded to throughout the engagement to ensure no professional interaction went unanswered. On LinkedIn in particular, responsiveness signals credibility, and engaging thoughtfully with comments on posts extended the reach of each piece of content beyond the initial audience.
Performance reports were delivered monthly covering impressions, engagement rate, follower growth, and profile visits. Reporting was used to track which topics and formats were driving the most meaningful engagement with the target audience and to refine the content approach as the engagement progressed.
property maintenance & cleaning services
Property Services · B2B & B2C · Social Media Management · Maple Ridge, BC
Scope of Work
The scope of this engagement covered content strategy, copywriting, graphic design, scheduling, and community management across Facebook, Instagram, and LinkedIn, with each platform serving a distinct purpose within the overall strategy.
A dual-audience content strategy was developed to serve residential and commercial clients through the same channels without either audience feeling like the content was not meant for them. Facebook and Instagram content was built around local visibility, community trust, and showcasing the quality of the work for homeowners, while LinkedIn content was developed specifically to reach property management companies, strata councils, and facility managers with ongoing commercial maintenance needs.
All post copy and graphics were produced in-house, with the tone adjusted to suit each platform and audience. Residential content was approachable and community-focused while commercial content was professional and outcome-oriented, reflecting the different decision-making contexts of each audience.
Comments and messages across all three platforms were monitored and responded to consistently throughout the engagement. For a service business where trust is a primary purchase driver, an active and responsive social presence reinforces the reliability that clients are looking for before they make a booking.
Performance reports were delivered monthly covering reach, engagement, follower growth, and platform-specific insights. Reporting was used not just to track progress but to refine the content strategy month over month based on what was resonating with each audience and what was not.
website development & design
A website that looks good but does not convert is a missed opportunity. These projects show what happens when design, copy, and SEO are built together from the same brief, by the same team, with the same goal in mind.
bookkeeping & administrative services
Professional Services · B2B · Revamp
WordPress · Grand Forks, BC
Scope of Work
Built a revamped WordPress website with fully rewritten copy and on-page SEO optimisation built in from launch. The site was restructured to speak clearly to small business owners in the Fraser Valley who needed reliable bookkeeping support, with service pages organised around the problems clients were trying to solve rather than the features of the service.
property maintenance & cleaning services
Property Services · B2B & B2C · Revamp
Webflow · Maple Ridge, BC
Scope of Work
Rebuilt the entire website on Webflow with a new wireframe, rewritten copy, and full SEO optimisation. The wireframe redesign was the most significant change, rethinking the user journey so that residential clients and commercial clients could each find the information most relevant to them without having to wade through content that did not apply.
urban design, architecture & land development firm
Architecture & Land Development · B2B · Revamp
Wix · Alberta, BC
Scope of Work
Revamped the firm's Wix website with updated copy and SEO optimisation tailored to their professional audience of developers, municipalities, and land development clients. The copy was rewritten to lead with outcomes and expertise rather than process descriptions, making the site more persuasive for the decision-makers evaluating firms for complex development projects.
electrical contractor
Electrical Services · B2B · New Build
Wix · Coquitlam, BC
Scope of Work
Built a new Wix website from scratch with custom copy and on-page SEO optimisation. The site was designed to serve both residential homeowners searching for electrical help and commercial or strata clients with larger project needs, with clear pathways for each audience and local SEO structured around the Coquitlam and Lower Mainland service area.
Co-working space
Professional Services · B2B & B2C · Revamp
WordPress · Grand Forks, BC
Scope of Work
Revamped the WordPress website with fully updated copy designed to communicate the warmth and community focus of the space alongside the practical information that prospective members needed. Grand Forks is a small community, and the site needed to feel like it belonged there while still presenting the business professionally to visitors from outside the region.
estate management services
Professional Services ·. B2C · Revamp
GoDaddy · Grand Forks, BC
Scope of Work
Revamped an existing landing page with entirely new copy written for families navigating one of the most stressful situations they will face. The copy needed to be warm, clear, and reassuring without being clinical or salesy, striking a tone that felt human and grounded rather than transactional. Every word was written with the emotional reality of the audience in mind: families dealing with grief, logistical overwhelm, and difficult decisions, often from a distance and under time pressure.
our expertise in numbers
8
Industries served
15+
Marketing campaigns launched
10
Websites designed & optimized
