Marian Cristescu is the designated Privacy Officer for Wavespace Marketing Group and is responsible for our compliance with BC PIPA and PIPEDA. If you have questions or concerns about how your personal information is handled, please contact us at:

Privacy Officer, Wavespace Marketing Group

308 Morrissey Rd., Port Moody, BC  V3H 0M2

hello@wavespacemarketing.com

We will respond to privacy inquiries and access requests within 30 days, as required by applicable law. Where additional time is required, we will notify you of the extension in writing.

We identify the purposes for which personal information is collected before or at the time of collection. We collect personal information for the following purposes:

• To respond to inquiries received through our website contact form, email, or social media platforms

• To assess whether our services are a suitable fit for your business through a discovery process

• To enter into and perform marketing service agreements with clients

• To issue invoices and process payments for services rendered

• To deliver fractional CMO and related marketing services, including strategy development, SEO, social media management, website design, and content production

• To send our email newsletters ("This Month, Unfiltered") to subscribers who have provided express consent

• To maintain business and accounting records as required by law

• To operate, maintain, and improve our website

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We will not use personal information for any new purpose without obtaining consent, unless the new purpose is required or permitted by law.

We identify the purposes for which personal information is collected before or at the time of collection. We collect personal information for the following purposes:

• To respond to inquiries received through our website contact form, email, or social media platforms

• To assess whether our services are a suitable fit for your business through a discovery process

• To enter into and perform marketing service agreements with clients

• To issue invoices and process payments for services rendered

• To deliver fractional CMO and related marketing services, including strategy development, SEO, social media management, website design, and content production

• To send our email newsletters ("This Month, Unfiltered") to subscribers who have provided express consent

• To maintain business and accounting records as required by law

• To operate, maintain, and improve our website

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We will not use personal information for any new purpose without obtaining consent, unless the new purpose is required or permitted by law.

BC PIPA requires that we obtain your meaningful consent before collecting, using, or disclosing your personal information, except in limited circumstances permitted by law.

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Express and implied consent

We obtain express consent when you subscribe to our newsletter, sign a service agreement, or explicitly agree to the terms of this Privacy Policy. In other contexts, we rely on implied consent, which arises from the nature of the interaction, such as when you contact us to inquire about our services.

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Withdrawing consent

You may withdraw your consent at any time, subject to legal or contractual restrictions. To withdraw consent, please contact us at hello@wavespacemarketing.com. Please be aware that withdrawing consent for the collection or use of personal information that is necessary to an active service engagement may prevent us from continuing to deliver those services. We will inform you of the implications before you withdraw.

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Newsletter consent

Our newsletters are sent only to individuals who have expressly opted in. Each newsletter contains an unsubscribe link that allows you to withdraw consent immediately. Requests to unsubscribe are processed without delay.

We collect only the personal information that is necessary for the purposes identified in Section 2. We collect information by fair and lawful means.

When you contact us, complete a discovery intake form, sign a proposal or service agreement, or subscribe to our newsletter, you may provide:

• Your name and the name of your business

• Contact information, including email address, phone number, and business address

• Business information, including your industry, revenue range, and marketing goals

• Communications you direct to us by email, contact form, or social media messaging

When you visit our website (www.wavespacemarketing.com), it may automatically collect certain technical information, including:

• Your IP address and approximate geographic location derived from it

• Browser type, device type, and operating system

• Pages visited, time and duration of visits, and navigation paths through the site

• Referring URLs

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This information is collected through cookies and similar technologies. See Section 8 for more information about our use of cookies.

We use third-party software to operate our business and deliver services to clients. These providers may process your personal information on our behalf. Each operates under its own privacy policy, which we encourage you to review.

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Google Workspace (Gmail, Google Docs, Google Sheets, and Google Drive) handles our client communication, document preparation, and file storage. Stripe processes client payments directly and is the only party that handles your payment card information. We do not store it ourselves. Dropbox is used for file sharing in certain client engagements. Trello, which is operated by Atlassian, supports our internal project management, and client names may appear in project boards. PandaDoc is where we prepare, send, sign, and store proposals and service agreements. MailerLite manages our newsletter subscriber list and delivers our emails. If you subscribe, your name and email address are stored there. Canva is used internally for graphic design work and we do not upload client personal information to it.

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If you contact us through LinkedIn, Facebook, or Instagram, those messages are subject to the respective platform's privacy policy. We use these platforms to publish content and engage with our audience, but we do not control how the platforms themselves handle your data.

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We also use artificial intelligence tools, including ChatGPT by OpenAI, Claude by Anthropic, and Google Gemini, to support content drafting, research, and strategy development. We do not input identifiable personal information or confidential client business information into these tools. Everything produced with AI assistance is reviewed and edited by Marian Cristescu before it is used or delivered. Each tool is governed by its provider's own terms and privacy policy.

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Where personal information is transferred to service providers outside of British Columbia, we take reasonable steps to ensure it receives comparable protection to what BC PIPA requires.

We use and disclose personal information only for the purposes identified in Section 2, unless we have your consent to use or disclose it for another purpose, or a legal requirement or permission applies.

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Disclosure

We do not sell, rent, or otherwise trade your personal information to third parties for commercial purposes. We may disclose personal information in the following limited circumstances:

• To the third-party service providers listed in Section 4, strictly as necessary to deliver our services

• To professional advisors including accountants and legal counsel, under obligations of confidentiality

• To a successor organization in the event of a business transfer, merger, or acquisition, provided the information is used for the same purposes

• Where required or permitted by law, including in response to a lawful order, warrant, or request from a government authority

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Retention

We retain personal information only as long as necessary to fulfill the identified purposes or as required by law. The following general retention periods apply:

• Client records, including service agreements, proposals, project files, and related communications: seven years following the conclusion of the engagement, consistent with BC tax and business record-keeping requirements under the Income Tax Act

• Newsletter subscriber information: for the duration of the subscription; upon unsubscribe, contact details are removed from active lists and retained only as necessary for our records

• Website analytics data: retained in accordance with the data retention settings of the analytics tool used; we do not retain this data ourselves

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When personal information is no longer required, we destroy, erase, or anonymize it using secure methods appropriate to the format in which it is held.

We make reasonable efforts to ensure that personal information we use or disclose is accurate, complete, and up to date. If you are aware that any personal information we hold about you is inaccurate or out of date, please contact us so that we may correct it.

We protect personal information against loss, theft, unauthorised access, disclosure, copying, use, and modification, using security measures appropriate to the sensitivity of the information.

Our safeguards include:

• Password protection and, where available, two-factor authentication on all accounts used to store or process personal information

• Restricting access to personal information to those who need it to perform their functions

• Using reputable, industry-standard software providers with their own security programs

• Transmitting sensitive information only over encrypted connections

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No security measure is absolute. In the event of a security breach involving personal information that creates a real risk of significant harm, we will notify affected individuals and, where required, the Office of the Information and Privacy Commissioner for British Columbia, in accordance with applicable law.

We make our privacy policies and practices readily available. This Privacy Policy is posted on our website and updated when our practices change. If you have questions about our privacy practices, please contact us using the information in Section 1.

Upon written request, we will inform you of the existence, use, and disclosure of your personal information, and give you access to that information, subject to limited exceptions under BC PIPA. These exceptions include information that is prohibitively costly to retrieve, that references other individuals in a way that cannot be separated, or that is subject to solicitor-client or litigation privilege.

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To make an access request, please contact us at hello@wavespacemarketing.com with sufficient detail to identify the information you are requesting. We will respond within 30 days. We may charge a reasonable fee for access requests; if so, we will notify you before proceeding.

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If you believe that personal information we hold about you is inaccurate or incomplete, you may request that we correct it. Where we disagree with the correction, we will note your request in the file.

Our website may use cookies, which are small text files placed on your device when you visit a website. We use cookies to understand how visitors use our site and to improve performance and user experience.

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We do not use cookies to deliver targeted advertising, and we do not sell data derived from cookies to third parties.

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You may configure your browser to decline all cookies or to notify you when a cookie is being placed. Please note that disabling cookies may affect certain website functionality. By continuing to use our website with cookies enabled, you consent to our use of cookies as described in this section.

If you believe that we have not complied with our obligations under this Privacy Policy or applicable privacy legislation, you may contact our Privacy Officer using the information in Section 1. We will investigate all complaints and respond within a reasonable time.

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If you are not satisfied with our response, you may file a complaint with the Office of the Information and Privacy Commissioner for British Columbia:

Office of the Information and Privacy Commissioner for BC

PO Box 9038 Stn Prov Govt, Victoria, BC  V8W 9A4

oipc.bc.ca  |  info@oipc.bc.ca  |  1-800-663-7867

Complaints relating to organisations subject to PIPEDA only (not BC PIPA) may be directed to the Office of the Privacy Commissioner of Canada at priv.gc.ca.

We may update this Privacy Policy from time to time as our practices change or as required by changes in applicable law. We will post the updated policy on our website and update the "Last Reviewed" date. Where changes are material, we will take reasonable steps to notify affected individuals. Your continued use of our website or services following a material change constitutes acceptance of the updated policy.