How Azul Mountain Went from Invisible on Google to Getting Qualified Leads
- Wavespace Marketing
- Jan 14
- 4 min read
Earlier this month, we shared a testimonial video from Bruce and Ariadne at Azul Mountain Property Solutions. Hearing them talk about the impact of our partnership reminded me exactly why we do this work at Wavespace.
But today, the focus is on the results. Because while relationships matter and fundamentals are important, what actually matters most is whether the work moves the needle for a business.
The Challenge: A Website That Wasn't Pulling Its Weight
When Bruce and Ariadne first reached out, they were facing a problem many service businesses encounter. They had a website, but it wasn't doing what it needed to do.
Their online presence wasn't generating leads. When potential clients searched for their services, Azul Mountain wasn't showing up. And even when people did land on their site, they weren't converting into inquiries.
The navigation was confusing. The messaging was unclear. And critically, their search engine visibility was nearly non-existent for the keywords that mattered most to their business.
The Solution: Strategy First, Design Second
Here's the thing about website redesigns. Most agencies will slap on a new coat of paint and charge you thousands. We don't work that way. We focus on building something that actually gets you results. If your website isn't bringing in leads, making it look nicer isn't going to solve the problem. You need strategy first, design second.
1. User Experience That Actually Converts
We rebuilt their website with one question guiding every decision: what does a potential client need to see, understand, and feel to choose Azul Mountain? This wasn't about making something that looked pretty. It was about creating a high-converting website that clearly communicated their value, made it easy for visitors to understand their services, and removed every barrier to inquiry.
Think of it like organizing a store. If a customer walks in and can't figure out where anything is, can't find prices, and doesn't understand what you actually sell, they're leaving. Your website works the same way.
We focused on clean navigation, clear calls to action, mobile optimization, and fast loading speeds. Every element was designed to turn visitors into qualified leads.
2. SEO That Gets You Found by the Right People
A beautiful website means nothing if no one can find it. We implemented comprehensive SEO strategies to improve Azul Mountain's search engine rankings for the keywords their ideal clients were actually searching.
Here's what SEO actually means. When someone in your area searches "property management Port Moody" or whatever service you offer, Google decides which websites to show them. SEO is the process of making sure your website is one of the ones Google chooses.
We worked on technical improvements to meet Google's requirements, strategic keyword targeting based on what people actually search for, optimized content that demonstrates expertise while ranking well, and local SEO enhancements to capture nearby clients.
The Results: Real Business Impact
More of the Right People Finding Them
Showing Up Where It Matters
We moved Azul Mountain from invisible to prominent in search results for their target keywords. When potential clients search for their services now, Azul Mountain appears on the first page of Google. Higher rankings mean more visibility. More visibility means more opportunities. And for a service business, that's everything.
Qualified Leads Coming In Consistently
This is the metric that matters most. Azul Mountain started receiving more inquiry forms, more phone calls, and more discovery meetings with potential clients who were genuinely interested in their services. Not just more inquiries. Better inquiries. People who understood what Azul Mountain offers and were ready to have serious conversations about working together.
A Website They're Proud to Share
Beyond the numbers, Azul Mountain now has a website they're proud to send prospects to. One that clearly communicates their expertise, showcases their work effectively, and makes it easy for potential clients to take the next step. The website became a genuine business asset, not just an online placeholder.
Why This Matters to Us
Wavespace Marketing was started because service businesses deserve marketing partners who actually care about results. Not just activity. Not just deliverables. Real accountability for business impact.
When Bruce and Ariadne talk about how the work transformed their online presence, when they share that qualified inquiries are coming in that weren't before, when they mention feeling confident about marketing for the first time, that's the reason this work exists. The goal isn't to be another vendor checking boxes. It's to be the partner that helps businesses grow.
Could Your Business Be Next?
If a service business is struggling with online visibility, not getting enough qualified leads, or feeling like the website isn't working, a conversation might be worth having.
Azul Mountain's story started with a conversation. A discovery call where challenges were discussed, potential solutions were explored, and fit was determined. Your story could start the same way.
Schedule your discovery call and let's have an honest conversation about your business, your marketing challenges, and what results you're looking to achieve.